Big data is a relatively new concept in the business world, born as a result of rapid changes read in the advertising and information market.
In fact, these are different sources of data collected in one place, for example internal company information taken from CRM systems, mailboxes and external company information like social networks, portals, various websites and more.
The information in discussion actually interfaces with a management system called -BI (Business Intelligence) through which the data can be processed, sorted and analyzed according to the needs of the company.
In fact, the information and data we extract from the BI system allows any company to make informed business decisions and control all existing information, including forecasts related to the company’s activities, trends, advertising and the expectation of increased profitability.
Of course all the information can be filtered according to different queries, processed and analyzed the data according to the specific need of the company.
How to manage Big Data and what is important to know when choosing a BI system?
Before we begin, it is very important to know where we want to import data into the BI system.
For example from a CRM system, Excel, emails, lead systems and more. Based on this figure, we will be able to effectively design the Big Data system in a way that will serve us faithfully in real time.
In order to be able to manage a big data system effectively, we must attach importance to the following parameters:
System volume setting
First, select the volume of information you want. A BI system contains an engine whose function is to collect data from predefined sources and according to the needs of the company. It is important to know that volume directly affects the speed of response and the rate of data analysis, so it is important that the volume be adjusted to the volume of data accumulated.
Data is available in real time
Another parameter to consider is how long the process takes, for example collecting information from the various systems in the company, processing and analyzing the data, and what is the pace and continuity of work, i.e. whether the data will be available to you in real time.
Receiving information from a variety of sources
It is important to understand that the BI system receives information and data from a wide variety of formats and its role is to link the data. For example Word, Excel, presentations, audio files, images and unstructured information. It is important to make sure that the system knows how to merge the data and turn it into useful information for the company.
In order to streamline data management, the professional team of SMPS Marketing analyzes the data together with each customer and brings significant improvement and promotion of the business.
